Design & Animation
Subway approached our partner Entwined to produce digital menu boards to replace their static signage. Entwined brought Prendi on board for all content design and dynamic development. We started by working with Subway on their existing printed menus and customer satisfaction research.
I had to rethink their traditional menu layout to account for the new benefits of digital and design and animate new menus from scratch. I was the Creative Director, Lead designer and Animator on this project.
Content is the most important part of any digital signage deployment. With beautifully designed content, Subway now entertains, informs and educates customers while they wait; reducing perceived wait times and increasing up-selling.